Social media strategies
‘Should we get Facebook?’ is a common question we get. The answer is usually that there is no end in itself to social media. It is a platform, like any other. The difference with many other platforms is that social media is in many ways a double-edged sword, where a thoughtful, engaged and strategic presence can create enormous benefit for your business. Conversely, an unthinking, unengaged and unplanned presence can, at worst, damage your brand.
Reaching out in the social noise is not easy. Especially not organically. How do we increase engagement on social media? Which channels should we be on? How should we sound? How should we look? The questions can be many and to get a good answer, we usually start with a strategy. Simply a plan for how to work with your social media to achieve a certain goal.
The strategy addresses, among other things, purpose, key figures, objectives, target group, channel selection, tonality and imagery; all to make you feel more confident in your social media work. The strategy can be very comprehensive or a smaller light version.
Paid social
Investing in what is called paid social, i.e. paid marketing on social media, is a must today to be visible among competitors and show what your company has to offer. Through advertising, there is also the opportunity to tailor and reach exactly the people you want with your advertising. You choose whether you want to create interest and increase reach, drive traffic, and create conversion and sales in the target group.
We help you with the whole journey - from developing an advertising strategy including purpose, objectives and plan, to content creation, set-up, targeting and finally measurement and optimisation.
Think about who you want to target and whether those people are on the platform you have in mind. It's also worth thinking about how much time you have to dedicate to social media. Because time will be required on an ongoing basis. How much depends on factors such as the industry you are in and how your social media will be used. It doesn't have to be a lot of time, but it will require some commitment and that you use the time in the right way.
Content plan
Your social media work will be much more effective with a well thought-out content plan. Here, our specialists work with you to decide in advance how and what content we will create over the year.
Knowing this in advance creates room for creativity and spontaneity. At the same time, it can help keep costs down, for example, by taking all the necessary photos on the same day instead of doing it before each post to be created.
Analysis, measurement and follow-up
Measuring, analysing and following up is a very important part of the work, to ensure that you achieve the desired results and that time and money are well invested.
We are experts in increasing your social media visibility and driving new customers